Is the advertising of fair & lovely demeaning to women

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Reference no: EM132571733

Discussion 1: Is the advertising of Fair & Lovely demeaning to women, or is it promoting the fairness cream in a way not too dissimilar from how most cosmetics are promoted?

Discussion 2: Now that a male market for fairness cream exists, is the strength of AIDWA's argument weakened? Explain.

Discussion 3: Then, imagine you are an advisor for Unilever. Explain how you would recommend using market research before approaching the marketplace in India.

Attachment:- fair and lovely.zip

Reference no: EM132571733

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