Is target data mining and predictive analytics a success

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Reference no: EM133182655

ALL ANSWERS MUST BE ORIGINAL AND DETAILED WITH APPROPRIATE REFERENCES

  1. Is Target's data mining and predictive analytics a success, a failure, or both? Explain your answer.
  2. How does Target create profiles of customers?
  3. Is Target's "pregnancy predictor" a long-term competitive advantage? Explain.
  4. How does Target make such accurate predictions?
  5. What are the ethical considerations of the use of this data?

Reference no: EM133182655

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