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Is starbucks bucking the bandwagon effect

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Reference no: EM133278835

Franchising is widely used in the casual dining and fast-food industry, yet Starbucks is quite successful with a large number of company-owned stores.

Question

How do you explain this difference? Is Starbucks bucking the bandwagon effect, or is something else going on? Alliances are often used to pursue business-level goals, but they may be managed at the corporate level. Explain why this portfolio approach to alliance management would make sense. (Please explain throughly).

Reference no: EM133278835

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