Is social anxiety advertising generally effective

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Reference no: EM132211205

Discuss and explain

a) Assume that you are advising a regional snack-food manufacturer whose brands have a low share of voice. Which pattern of continuity would you recommended for such an advertiser? Would you place your ads in television program that is also sponsored by competing national brands such as Pringles or Doritos? Why or why not?

b) Does sex sell in advertising ? Explain

c) Is social anxiety advertising generally effective? Explain

d) Why is data quality becoming an increasingly important issue in real world media planning?

e) Media plans should of course take a proactive stance with respect to customers.Explain how geo-targeting can be used in making a media plan more proactive with respect to customers.

Reference no: EM132211205

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