Is single-cup brewing compatible with sustainability

Assignment Help Term Paper

Reference no: EM132471254

LO 1: Analyze what it means to be a sustainable business and the relationship of profitability and sustainability

LO 2: Assess the main motivations for engagement in sustainable business practices

LO 3: Develop a plan to address the political, regulatory, or technological environments that impact organizations' supply chain sustainability and strategies

Review the case entitled "Chapter 9 Case: Brewing a Better World: Sustainable Supply Chain Management at Green Mountain Coffee Roasters (GMCR), Inc." in the Sustainable Business Case Book.

Analyze the case responding to the following questions:

Question 1: Describe how GMCR was able to grow and increase profitability by selling single-cup coffee. Then discuss the significance of single-cup coffee packaging and how it relates to sustainability.

Question 2: Is single-cup brewing compatible with sustainability? Why or why not? Can GMCR maintain its leadership in sustainable business practice and continue to grow its single-cup coffee business?

Question 3: How does the Vue support, if at all, GMCR's claims that its new brewer technology and its packs of plastic cup are more environmentally friendly? Is GMCR doing enough to address its environmental critiques?

Question 4: What happens to GMCR now that its main competitor, Starbucks, is selling single-cup brewers in their stores and after its K-Cup patent expires? Will this increase the company's reliance on sustainable business practices with Vue and other similarly focused initiatives? Within the single-cup segment of the coffee market will GMCR be able to continue to distinguish itself by its sustainability effort and can sustainability efforts contribute to future profitability and stock price appreciation?

Instructions:

Label your Word document as follows: yourlastname.doc (ex: Johnson.docx)
Use the attached, APA Word Document, template provided.

Essay format; not bullet format.

Minimum 5 full pages of content (Word Document) of strategic material (does not include cover page, abstract, nor reference pages).

All charts, graphs, pictures are to go in the appendix (not a substitute for content)

Make sure you use credible and reliable resources--5 minimum (2 peer-reviewed); format in APA.

Reference no: EM132471254

Questions Cloud

How behaviors and motivation impacted by presence of others : Indicate how behaviors and motivation are impacted by the presence of others. Indicate the structures of the brain that are involved in emotion and motivation.

Write a treatment plan for a patient : Write a 500-750-word treatment plan for a patient who has been diagnosed with Posttraumatic Stress Disorder (PTSD). Using more than one scholarly source.

Identify the behaviors that exemplify the leadership truths : Use personal influence with a group or team. Identify the behaviors that exemplify the leadership truths. Understand the stages of team development.

Why research study not fall under present ethical restraint : Why would this research study not fall under the present ethical and legal restraint? Please support your answer with scholarly articles.

Is single-cup brewing compatible with sustainability : Describe how GMCR was able to grow and increase profitability by selling single-cup coffee. Then discuss the significance of single-cup coffee packaging.

Create a plan of action for how to manage the situation : Create a plan of action for how to manage the situation from this point on. Research similar disciplinary scenarios in your own state and discuss how they were.

Compute the cost of unused capacity for each activity : Determine the TOTAL and UNIT cost of making the full demand of pool shades assuming that Chandler bases its rates on the predetermined overhead rate

Describe in detail the thoughts and emotions you felt : Describe, in detail, the thoughts and emotions you felt while imagining the scenario. If you did experience this event, how do you think you would handle.

How visual literacy can be considered a universal language : Explain how visual literacy can be considered a universal language.Which of the two definitions do you believe is more accurate in today's world? Discuss

User Account

All Pages