Is setting prices based on ones willingness to pay fair

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Reference no: EM133652389

Assignment:

Prompt: Read the Marketing Insight, "Ethical Issues in Prescription Drug Pricing," found at the end of Chapter. Using biblical foundations, respond to the following: Is setting prices based on one's willingness to pay fair? Does it create value for customers? Does it create value for the firm? What are the ethical concerns with the price strategy utilized by EpiPen?

Reference no: EM133652389

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