Is marketing tobacco products to younger consumers unethical

Assignment Help Marketing Management

Reference no: EM131262038

ETHICS EXERCISE Tobacco companies are frequently criticized for targeting potential customers below the legal age to purchase and use their products. Critics cite Joe Camel and the Marlboro Man as images meant to make smoking appealing to young people. If tobacco companies are actually following this particular demographic targeting strategy, most would agree that it is unethical if not illegal. Questions

1. Is marketing tobacco products to younger consumers unethical?

2. Many are beginning to argue that fast-food companies, such as McDonald's and Burger King, are knowingly marketing unhealthy food to consumers. Is it unethical for fast-food companies to market kids' meals to children?

3. What does the AMA Statement of Ethics have to say about marketing unhealthy or harmful products to consumers, particularly children and young adults? Go to the AMA Web site at www.marketingpower.com to review the statement of ethics (www.marketingpower.com/AboutAMA/Pages/ Statement of Ethics.aspx). Write a brief paragraph summarizing where the AMA stands on this important issue.

Reference no: EM131262038

Questions Cloud

Write one to two pages explaining your analysis : Describe some products whose adoption rates have been affected by complexity, compatibility, relative advantage, observability, and/or "trialability."

Compile a list of 100 new products : Compile a list of 100 new products. - A trip to the grocery could probably yield your entire list, but then your list would be limited to consumer products.

Write a short statement that describes the overall position : Write a short statement that describes the overall position of each product with an explanation of why you located it where you did on the perceptual map.

Describe the details of your marketing strategy : Do you have long terms goals as they relate to marketing and sales? For example, do you want to be a national brand sold in 50% of all mass merchandisers or do you want to be one of the Top 100 paid apps at iTunes?

Is marketing tobacco products to younger consumers unethical : Is marketing tobacco products to younger consumers unethical? - Is it unethical for fast-food companies to market kids' meals to children?

Discuss conditions under which this statement may be correct : Using what you know about the relationship between molecular weight and lipophilicity and skin permeation, discuss the conditions under which this statement may be correct.

Describe your companys target market segment : Describe your company's target market segment(s). - How is the target market for your Internet business different from that of a traditional business in your market?

Which statement seems to you most useful : Which statement seems to you most useful? If, due to time constraints, your organization could only prepare one financial statement, which one-balance sheet, statement of income, or statement of cash flow-would you recommend? Why?

User Account

All Pages