Is marketing strategy focused on attaining-exploiting

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Reference no: EM132221409

1. The value of marketing is in maintaining on-going relationships with priority customers, not in seeking new opportunities with new customers, to what extent do you agree with this and why?

2. Is a marketing strategy focused on attaining, exploiting, and maintaining a long-term competitive advantage necessarily consistent with gaining sales with pricing?

3. Do global companies use the same approach marketing their brands country to country?

Reference no: EM132221409

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