Is marketing management an art or science

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Reference no: EM131085041

Is Marketing Management an Art or a Science?

Some observers maintain that good marketing is mostly an art and does not lend itself to rigorous analysis and deliberation. Others contend it is a highly disciplined enterprise that shares much with other business disciplines.

Either defend the proposition that marketing management is largely an artistic exercise and therefore highly subjective, or the position that marketing management is largely a scientific exercise with well-established guidelines and criteria.

Reference no: EM131085041

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