Is letter writing dead, A recent article in a professional

Is letter writing dead

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Reference no: EM131235723

Chapter - Discussion Questions

1. A recent article in a professional magazine carried this headline: "Is Letter Writing Dead?" How would you respond to such a question?

2. In promoting the value of letter-writing, a well-known columnist recently wrote, "To trust confidential information to e-mail is to be a rube." What did he mean? Do you agree?

3. Which is more effective in claim letters--anger or objectivity? Why?

4. Why is it important to regain the confidence of a customer when you respond to a claim letter?

5. Ethical Issue: Should companies automatically grant adjustments? For example, some customers buy a video camera or a dress for a special event and return the product afterwards. What safeguards could be implemented?

Reference no: EM131235723

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