Is it valid and necessary in today consumer environment

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Strategic Management:

More and more companies have adopted CSR initiatives. While some companies have founded their mission and strategy based on their CSR and ethics, we also know that some have been pressured to get on board the CSR bandwagon. For example, if you look at the history of Wal-Mart over the years, it really was quite recently that they adopted a more CSR stance. What are your thoughts regarding a company that takes on CSR initiatives that is not really part of their overall mission. Is it valid and necessary in today's consumer environment? Or is it just a marketing ploy?

Micheal Porter, the famous business theorist that we have been following, has stated that the fundamental responsibility of business is to make a profit. Is that true, or should business in society give back in some way?

Reference no: EM132295232

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