Is it exploitation for a company to profit from selling

Assignment Help Marketing Management

Reference no: EM13392272

Marketing to the B.O.P. raises a number of issues revolving around the social responsibility of marketing efforts. Write a position paper, either pro or con, on one of the following:

1.Is it exploitation for a company to profit from selling soaps, shampoo, personal computers, and ice cream, etc., to people with little disposable income?

2.Can making loans to customers whose income is less than $100 monthly at interest rates of 20 percent to purchase TVs, cell phones, and other consumer durables be justified?

3.One authority argues that squeezing profits from people with little disposable income – and often not enough to eat – isn’t capitalist exploitation, but rather that it stimulates economic growth.

Conclude with action steps a company can take to support your position. Be sure to support your arguments with a minimum of three scholarly sources that are cited in APA format within the text of your paper and on the reference page. Your written content should be two to three pages (not including the cover page and reference page), and formatted in APA style as outlined in the Ashford Writing Center..

Reference no: EM13392272

Questions Cloud

Determine the importance of creating and managing health : what is the importance of creating and managing health care revenue centers? select a specific health care revenue

Describe current management practices and principles used : 1 discuss current management practices and principles used in the current global business environment.2 summarize the

Find two or three articles that address financial reporting : find two or three articles that address financial reporting practices and ethical standards in health care finance

Illustrate that this in expectation decreases firms value : a struggling company currently has a net worth of 700000. it owes 500000 from debt financing assume these are loans

Is it exploitation for a company to profit from selling : marketing to the b.o.p. raises a number of issues revolving around the social responsibility of marketing efforts.nbsp

Discuss the following case in terms of the virtues : a young man meets a wonderful girl in his senior year in college. he believes this is the one that he might marry in

In order to implement a strategic choice organizations use : in order to implement a strategic choice organizations use structures control systems hr policies culture. let us

The passive loss limitation rules impose real limitations : the passive loss limitation rules impose real limitations on the ability of owners of certain types of ventures to take

A contract or agreement does not have to be between two : a contract or agreement does not have to be between two companies. another example of a dispute can be that of

User Account

All Pages