Is having this many choices a good thing for consumers

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Assignment - Wide Range and Options of Products Paper

PART 1 - Consider the number of product choices available in the U.S. consumer market. In virtually every product category, consumers have many options to fulfill their needs. Are all of these options really necessary? Is having this many choices a good thing for consumers? Why or why not? Is it a good thing for marketers and retailers that have to support and carry all of these product choices? Why or why not?

PART 2 - One of the CLO's for this course requires that you "Apply customer-focused strategic planning and balanced strategic planning to a marketing plan". This will be accomplished by building a consolidated project through weekly assignments. Use the readings in the Module 3 Resources, the Hodges Library, and the Internet to respond to the following......Continue with the company you selected in Week 1 and for this week research the following: 1) Use the Strengths, Weaknesses, Opportunities, & Threats (SWOT) you found in the analysis to conduct a good implementation plan. Use the strengths and opportunities to show how you would create a competitive advantage. Then use the weaknesses and threats to show how you would correct them. Submit your report in a three to four-page Word document, using APA style. The last paper will consolidate the strategic marketing plan into one document.

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