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One of the criticism of marketers is that they activate problem recognition even when we don't need a certain product (marketers sometimes can create a sense of need themselves!) This aspect makes for interesting examples, like the one below.
Discussion 1: A surprising number of people worldwide are lactose intolerant. Is it ethical to make people think they should consume milk after infancy? Is it ethical to recruit those that are intolerant to participate in a lawsuit? The ad below works on an consumer's actual state, showing the uncomfortable symptoms of this condition.
Discussion 2: For this wiki, post an advertisement that you think activates the problem-recognition process. Do you think that the ads work on the consumer's actual state or ideal state? Can you improve the problem recognition features of the ads?
Describe the four elements of the marketing mix which are product and place and price and promotion
If we explain the consequences of clear-cutting the rain forests but that government decides to continue with the process, should we interfere?
Crisis management is one of the most important things a public relations specialist gets involved with. discuss examples of crises our own organizations.
Make sure to discuss how using good business ethics can enhance their profitability. Discuss how you, as their consultant can help them to take an ethical approach to solving their problem
Write a report to evaluate its buying process from the marketer's point of view using the five stages of the buying decision process.
How engaged was Ecoist in analyzing the marketing environment before it launched its first company?- What trends in the marketing environment have contributed to the success of Ecoist?
Name an advertising campaign you believe was successful. What made this campaign successful? What was the target market? What was the conscious message?
Explain Elements of an entrepreneurial culture and rewards and so forth for an organization to be continually thinking about entrepreneurial companies
Find a movie that you have already watched and enjoyed. Watch it again, but this time, make a list of all of the product placements in the file.
In your opinion, does one of the businesses have more superior marketing mix strategy than its competitor? What makes you think so? There should also be a one-page executive summary.
Describe the three main categories of market entry strategies.What variables need to beconsideredwhile developing a list of potential countries?
How do you utilize social media personally and professionally? Do you feel it is effective in marketing? If so, provide a specific example.
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