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1. Motorcowboy case: Is customer lifetime value (CLV) a relevant concept for Motorcowboy? What information should Maddux need to calculate CLV? What can he do to increase CLV?
2. Do you think most successful project mangers are more or less risk tolerant? Explain and justify your response. Do you think most successful project managers are more or less risk tolerant? Explain and justify your response.
Over the past decade, many companies have eliminated the use of performance appraisals.
What are the major problems and pitfalls that RW faces as it tries to go global with its product line? What modes of transportation would you recommend to Helm as most appropriate for moving the turbine blades domestically and internationally?
What are challenges that project managers face during the processes of project integration management and how can project managers overcome the challenges?
A 43-year old male, Mike, applied for a job promotion at a marketing firm, along with four other employees. He is notified that he did not get the job, but his 32-year-old female co-worker, JoAnn, will be promoted. Mike feels he was equally qualified..
A campus deli serves 300 customers over its busy lunch period from 11:30 a.m. to 1:30 p.m. A quick count of the number of customers waiting in line and being served by the sandwich makers shows that an average of 10 customers are in process at any po..
You are a book merchant. You own a store that sells rare and expensive books. One of your regular customers, Charlie, wants to purchase an original copy of Thoreau's Walden that you are selling for $2,500, but Charlie has been laid-off during the rec..
Is training the answer? If so, what kind of training should be done? What other actions may be appropriate?
Marketing has evolved into a major business function that crosses all areas of an organization. For example, marketing may advise production about how much of the company’s product to make and then may tell logistics when to ship it. Accordingly, mar..
Cost-benefit analysis would be a tool for step 2 of the decision-making process.
Marathon Branding Approach. How do leading organizations create compelling brands and connect through experiences?
What is the difference between job analysis and job evaluation? What are benchmark jobs and how are they used for placing a specific job into a pay grade?
The entire SDLC process can be very lengthy and require a lot of planning. Who are the people that should be involved in the SDLC process? In what capacity should their involvement be?
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