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Is competitive advantage perceived or real

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Reference no: EM132051833

Question: In your own words,reply 200 words to the following questions:

Why is it important to have a unique competitive advantage? Is competitive advantage perceived or real?

Southwest Airlines has remained profitable even during the economic downturn. Do they have a competitive advantage over the other airlines and if so, what is it?

Do not copy and paste information from the text or another source. I want to know what you think.

Reference no: EM132051833

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