Is burt beess pricing strategy sustainable

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Reference no: EM13271832

How much are you willing to pay for a standard-size tube of lip balm? Read the case study about Burt's Bees on pg 309 of your textbook and answer the following questions:

1) Has Burt's Bees's executed value-based pricing, cost-based pricing or competition based pricing? Explain.

2) Is Burt's Bees's pricing strategy sustainable?

Reference no: EM13271832

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