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Assignment -
Please answer the following questions: Is advertising at odds with the ideals of democracy? Why or why not?
Conditions:
1. Write 4-5 double-spaced pages to answer these questions.
2. Employ either a media quantitative method (content analysis, at least 25 media texts) or an audience quantitative method (survey, at least 25 human subjects).
3. Put "media effects of political advertising" in the context of framing theory.
4. Review at least five relevant sources on framing theory, preferably obtained from articles published in peer-reviewed journals.
5. Follow the APA Stylebook.
Textbook - Media & Culture: An Introduction to Mass Communication, Eighth Edition by Richard Campbell, Christopher R. Martin and Bettina Fabos.
Write 4-5 double-spaced pages to answer these questions. Employ either a media quantitative method (content analysis, at least 25 media texts) or an audience quantitative method (survey, at least 25 human subjects). Put "media effects of political advertising" in the context of framing theory. Review at least five relevant sources on framing theory, preferably obtained from articles published in peer-reviewed journals. Follow the APA Stylebook. Submit this paper in hardcopy in class. Check the deadline on the schedule of this course. I encourage you to work with me on multiple (at least two) drafts, but you have to give me time to read and comment.
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