Is a washing machine a high or low involvement product

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Assignment:

1. Volvo ad: In terms of usage, (user rates - heavy, medium, light or user status - sole, repertoire, etc,) who is this ad targeting? Is it able to speak effectively to more than one target? Volvo Trucks - The Tower | Clios

2. Jeep Superbowl ad: What type of segmentation was used to develop the following ad? Jeep - "Groundhog Day" Super Bowl Spot - Long Form | Clios Given the type of segmentation you mention, which target would be most responsive?

3. Is a washing machine a high or low involvement product? Would you recommend using a central or peripheral route to persuasion?

4. Was the central or peripheral route used in the ad? Why do you think so?

(24) ariston aqualtis - Underwater World, machine laundry's commercial - YouTube

5. Is this ad effective? Why or why not?

Reference no: EM133266907

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