Iron law of responsibility and the social contract

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Reference no: EM132206635

1. Explain in your own words the Iron Law of Responsibility and the social contract. Give an example of a shared understanding between you as a consumer or an employee and a firm with which you do business or for which you work.

2. Selling successfully (and sustainably) requires striking a balance between long- and short- terms sales goals of an organisation. Thus, it is often better to endure some short-term ‘pain’ in order to avert a major ‘disaster’ for the organisation in the long run. Discuss how short and long-terms goals can be optimally balanced via effective planning and implementation of the selling effort.

Reference no: EM132206635

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