Ipoh oldtown white coffee

Assignment Help Marketing Management

Reference no: EM13826186

We are going to introduce "Ipoh OldTown White Coffee" to the Korea market.

Guidelines
· Backgrounds or history of Oldtown White Coffee
· Reasons why choosing Korea as a targeted market
· Business environment in Korea that includes socio cultural, technological, environmental, economic and political factors
· SWOT analysis
· Marketing Strategy that state the mode of entry, The Imperative Political and Financial Considerations, target market, primary and secondary market, marketing positioning and marketing objectives.
· Marketing Mix -Product, price, place and promotion strategy
· Conclusion

Additional Requirement

This question is a part to Marketing and it discusses about introducing Ipoh OldTown White Coffee brand in Korean market. This has been discussed with addressing the above areas in the solution in detail.

Word limit 4320

Reference no: EM13826186

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