Involved in the healthcare organization

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Reference no: EM133661990

Question

The patients, clients, customers, prospective patients, providers, staff, management - everyone - involved in the healthcare organization, facility, or practice. Surprisingly, this heading wasn't one of the four original Marketing Ps. (What were they thinking?) Above all else, healthcare is a people business-so it's first on our list. The people who deliver a service are a significant ingredient in the product itself. Consumers evaluate service and satisfaction based on perceptions and personal interactions. A patient doesn't have much insight to a physician's clinical skills, but they will know if they are pleased based on dealt with them as a person. Your reputation and your brand are not yours alone-it's a matter of teamwork.

Reference no: EM133661990

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