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If a firm consistently exports to a country with low interest rates and needs to consistently borrow funds, explain how it could coordinate its invoicing and financing to reduce its financing costs.
What is marketing with and without ethics? Why do many people see ethics and marketing as in tension?
select an existing product and identify its target market. describe how each variable of the marketing mix product
AT&T's business campaign not only helped to change public perceptions of the company, it also signaled to employees that AT&T was determined to be a leader in telecommunication services. Which principle of internal branding does this example portr..
How the consumption of specific products and/or brands is understood from these two theoretical perspectives and discuss the underlying differences
Describe how your findings from the relevant research literature can shape, inform, and improve current business and professional practice
Briefly remind us about your hypothetical business (the one you have created for your four assignments) and your target audience.
Read the methodology of Interbrand.com for brand valuations. How might you improve their methods and the sorts of measures they use to assess brand equity?
The marketing plan will be developed during the course of the of the lectures, each with element of the marketing plan constructed by applying the theory from the chapters in the text.
You will need to conduct outside research to familiarize yourself with your proposed city/franchice, research the industry, and identify any relevant business.
You will write an essay on the key challenges in attracting and retaining a workforce in your selected sector - Essay on Attracting and Retaining staff
Prepare a marketing assignment on Pringles and Milky Way candy bars
a companyrsquos marketing strategy can be customer-oriented i.e. strategy designed by examining primarily customer
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