Investigation consider their product and service strategy

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Reference no: EM132612444

Using the publicly available sources, i.e. the Internet, research the Saturn (the GM car company) story from the beginning till the end. What led/motivated GM to start Saturn; how did the company evolve; what were the key successes/achievements and the major disappointments/challenges (in general and vs. the competition); etc.? As you do the investigation consider their product and service strategy, product and service definition and innovation, managing quality, manufacturing strategy and innovation, customer satisfaction, supply chain management, inventory management, and any other aspects of their operation that you consider to be important.

Reference no: EM132612444

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