Investigating howthird-party cookies steer the adsyou see

Assignment Help Operation Management

Reference no: EM13738519

E-PROJECT- Tracking the Trackers- Investigating HowThird-Party Cookies Steer the AdsYou See

This a-a will show how cookies read by a browser can shape the user's online browsing experience, particularly by targeting ads toward personal preferences.

To do this M, you will need to remove existing cookies so you can conduct the experiment with a clean slate, and then configure your browser to accept new third-party cookies. (If you prefer not to expose your usual browser to third-party cookies, you can download a different browser to do the experiment and then delete the browser when you are finished.)

To remove existing cookies in Firefox, click on Tools, then Options, and then choose the Privacy tab. Click on Show Cookies to see what cookies are there. Click on Remove All Cookies. Next configure the browser so that it accepts third-party cookies as well as cookies from the site you are visiting, and choose Keep until they expire." For browsers other than Firefox, check the Help file to see how to remove cookies and then accept third-party cookies.

You want to target yourself as someone who wants a pair of unusual shoes. Choose to study Zappos.com, or visit www.criteo. cam to identify a different client. Visit the site you choose, and look around the site for a product you would never actually buy. Examine the product, clicking on features, and then add to your cart. Find a couple of similar products and examine them as well.

The goal is to add cookies to your browser that will alert other sites that you have an Interest in the product, the more unusual, at least for you, the better. Don't buy anything, of course.

To compare retargeting with Google's interest-based targeting strategies, described in the short video at google.com/ads/pref-erences, enter two unusual preferences that you don't actually have, so if ads for relevant products appear, they will stand out. The preferences should be totally unrelated to the product you examined at the Criteo client. Browse normally for three days. Once you have finished, uninstall the browser or reconfigure it to the trust settings you prefer.

1. Count ads that match the product you almost purchased on Zappos.com (or another site), and note the site(s) on which they appeared.

Students will describe the frequency and location of ads that match the product they almost purchased on Zappos.com (or another site).

2. Also count ads that match your Google preferences, and note the site(s) on which they appeared. Students will describe the frequency and location of ads that match the preferences they set on Google.

3. How did the ad strategies compare?

Reference no: EM13738519

Questions Cloud

What forms of interpersonal power are evident in the case : Disney Animation - John Lasseter, What forms of interpersonal power are evident in the case? Provide evidence to support your answer

Six basic steps to decision making : Research, analyze and interpret the six basic steps to organizational decision making and describe each one and its importance

Define noble cause corruption : Colonel Pat Bacon is the newly-appointed director of the department of state police. She has only been on the job 1 week when she receives reports of questionable conduct by some of her officer employees.

Case study-nordstrom: performance goals : Case Study: Nordstrom: Performance Goals, Nordstrom creates an open atmosphere, in which every associate's sales figures are made available to everyone else. Explain the positive impacts

Investigating howthird-party cookies steer the adsyou see : This a-a will show how cookies read by a browser can shape the user's online browsing experience, particularly by targeting ads toward personal preferences. To do this M, you will need to remove existing cookies so you can conduct the experiment w..

Did john mackey act in an ethical or unethical manner : Assignment- "Internet Postings about Whole Foods and Wild Oats", In your opinion, did John Mackey act in an ethical or unethical manner? Why or why not

Calculate marginal revenue curve from demand curve : Determine the quantity of cars traded and the price at which cars get traded - calculate Marginal Revenue curve from demand curve.

Define learning reflection and sharing of multimedia project : the Learning Reflection and Sharing of Multimedia Project you have an opportunity to consider your learning from the course and engage in final conversation and reflection about the course with your peers and the instructor.

How employee motivation affects organizational behavior : Research, analyze and interpret how employee motivation affects organizational behavior as well as three strategies an organization can do to increase employee motivation

User Account

All Pages