Investigating either franchise or an existing business

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Reference no: EM132099882

1. When evaluating and investigating either a franchise or an existing business, who are the professionals you should involve in this process and why.

2. How would you organize a project to develop a complex new product such as a new color fax–copy–scanner–printer machine? How would you organize if the product was simpler, such as a new flash drive?

3. Suggest ways in which marketers prepare themselves to handle unique marketing challenges and different customer characteristics that are encountered in international business.

Reference no: EM132099882

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Investigating either franchise or an existing business : When evaluating and investigating either a franchise or an existing business, who are the professionals you should involve in this process and why.

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