Investigated the marketing and advertising area

Assignment Help Management Theories

Reference no: EM133316180

Question: Research ON that show that you've investigated the marketing and advertising area of focus you've chosen for Dave Degrave at Hartzel Marine, as well as integrating comments from your proposal and interim report. It will have a clear description of the challenges facing the current marketing strategy, and solutions to that problem supported by researched figures. The formatting will follow a business style structure in the vein of a sales or pitch report and deck

The strategy will be justified the focus with research, compared to competitors, and some potential means of reaching out to (marketing to) potential cliental (convention, industry journal, billboards in first class airport lounges, dealerships... etc).
Possible information to include maybe the size of the industry in dollars, number of business and employees, similarities and differences between the sector in Niagara vs your target area (products made, types of facilities, size of facilities, transports needs, customers, suppliers, etc), available methods of advertising, and any other information that shows you understand your area of focus in your target market, as well as expected outcomes and results of your strategy.

This paper should set a clear direction and guide for our client to improve or implement your proposed marketing plan including evidenced (research) to support your proposal. Your expectations of results are also expected to be estimated with supporting documentation.

Your Business Research presentation will show that you've investigated the marketing and advertising area of focus you've chosen for Dave Degrave at Hartzel Marine, as well as integrating comments from your proposal. It will have a clear description of the challenges facing the current marketing strategy, and solutions to that problem supported by researched figures.

Possible information to include maybe the size of the industry in dollars, number of business and employees, similarities and differences between the sector in Niagara vs your target area (products made, types of facilities, size of facilities, transports needs, customers, suppliers, etc), available methods of advertising, and any other information that shows you understand your area of focus in your target market.

It must be evident that the comments from your Proposal were considered and integrated here.

This presentation should set a clear direction and guide for our client to improve or implement your proposed marketing plan including evidenced (research) to support your proposal. Your expectations of results are also expected to be estimated with supporting documentation.

Reference no: EM133316180

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