Investigate the potential market for a new product

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Reference no: EM13210762

A major consumer electronics firm of your choice (such as Sony, Logitech, Hewlett Packard or a similar manufacturing firm) has the opportunity to develop a ‘Key card' at a cost of £4M for a UK banking firm to supply their customers as a security measure for mobile banking. A ‘Key card' is a small handheld device (like a calculator) that provides a unique PIN in real time that you read from your device and use when making a mobile banking transaction. The assignment is to investigate the potential market for a new product development using market research to gain insights into customer perspectives; to prepare a market forecast and make innovation management proposals.

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Reference no: EM13210762

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