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The Company is FatHeads Brewery.
1) Research Company Website. Browse the company’s website and learn as much as you can get a good feeling for what information is presented at the site (e.g. how the site is organized, how the designers have chosen the theme, color scheme, images, etc.)
2) Look for a statement of organizational mission and find out what are the organizational objectives
3) Investigate the company history and changes.
4) Look for what they claim to be strengths (what are they selling to their investors) and distinctive competencies.
5) Browse through the site and find where they discuss their product offerings. How have they defined their product mix? How many different product lines do they offer? Discuss both the breadth and depth of the product mix.
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