Invent the mission and strategies of the sbu

Assignment Help Operation Management

Reference no: EM13230846

Part I: Project Proposal

You should immediately:

1. Choose an industry (your choice-but it is preferable for you to be familiar with the industry).

2. Choose any company in the industry. You will need to be able to derive the company's high-level mission and strategies (from annual report, etc.). It does not necessarily need to be the firm that you work for, but you need to have some familiarity with the company. Your current or a past employer could be a good candidate.

3. Invent a strategic business unit (SBU) that has some specified portfolio of products. This does not necessarily have to match the real world; make up a scenario if necessary.

4. Invent the mission and strategies of the SBU. They should be consistent with the company mission and strategies, but they do not have to match the real world-i.e., make them up if necessary.

5. This SBU, its mission, and its strategies are then the basis for the development of the project selection criteria and the portfolio management process.

Reference no: EM13230846

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