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Invent a fictitious research company

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Is it ethical for a manufacturing company that wishes not to be identified as the sponsor of a mail survey to invent a fictitious research company name and print that name on letterhead paper for the survey?

For example, a firm in Ohio wishing to disguise the fact that it is surveying its own distributors might choose a name such as North Central Research Corporation under which to present the survey.

Reference no: EM131157958

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