Invasion of privacy when businesses use personal data

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Reference no: EM132209136

1. Why would the management of American Airlines expect its e-marketers to estimate the financial impact of intangible benefits such as building brand equity through e-mail messages to frequent flyers?

2. For ensuring minimum invasion of privacy when businesses use personal data. Which steps can be taken without, or with minimal, added cost? Which steps would impose financial burdens on businesses? Why?

3. What health hazards are associated with computer use? What can be done to alleviate each type of health risk? Should the government pass laws to protect employees against such hazards?

Reference no: EM132209136

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