Introduction to the case study - ford motor company

Assignment Help Marketing Research

Reference no: EM131475837

Case - Ford Motor Company - 2009

Prepare the Case using given Template.

Contents -

Overview:

Introduction to the company
Introduction to the case study
Company key strategist

Managerial study:

Analysis

SWOT analysis
PEST analysis
Porter's forces
Human resource issues

Problems

Major managerial problem
Minor managerial problems

Marketing study:

Strategies

Marketing strategies being followed
USP/CSA
Positioning
Industry trend

Matrixes

Position on PLC
Position on BCG Matrix
Position on Ansoff's Matrix

Problems

Major marketing problem
Minor marketing problems

Operational study:

Analysis

Hierarchy and chain of command
Supply chain
IT and ERP

Problems

Major operational problem
Minor operational problems

Financial study:

Performance

Ratio analysis
Interpretations
Trend analysis
Industrial
Horizontal
Vertical

Problems

Major financial problem
Minor financial problems

Conclusion:

Recommendations:

TOWS analysis
General recommendations

Attachment:- Asignment Files.rar

Reference no: EM131475837

Questions Cloud

Explain how you would use these strategies to mitigate risk : Choose these strategies (interest-rate caps, floors, and collars). Explain how you would use these strategies to mitigate risk.

Project management techniques discussed in course content : How are the concepts different or similar to the Project Management techniques discussed in the course content?

Explain fundamental manner in which knowledge helpful : Determine the fundamental manner in which this knowledge could be helpful to a financial manager. Provide a rationale for your response.

What are the triggering levels : What are the triggering levels (rising or falling edge) of INT0 - INT2 upon power-on reset? Write a PIC18F assembly language program to activate the triggering.

Introduction to the case study - ford motor company : Case - Ford Motor Company - 2009. Overview: Introduction to the company, Introduction to the case study and Company key strategist

What are the benefits to the organization : What are the benefits to the organization of having a well developed cash budgeting plan? What are some of the risks of not having a sound cash management plan?

What is meant by two-key lockout and n-key rollover : What are the factors to be considered for interfacing a hex keyboard to a microcontroller?

Reflect on a patient who presented with a hematologic : Reflect on a patient who presented with a hematologic or metabolic disorder during your Practicum experience

Find the contents of given register to program timer : Find the contents of T0CON register to program Timer0 in 8-bit mode with 1:16 prescaler using the external clock, and incrementing on negative edge.

User Account

All Pages