Introduction to marketing strategy and planning

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Chapters 1 and 2 of the textbook providing an introduction to marketing strategy and planning. In the context of marketing strategy planning, it is critical for a company to have a solid marketing vision for its organization. For this discussion, please select a major automobile, clothing, or restaurant company of your choice. Conduct brief research of that company and provide a synopsis of what you believe the current vision for that company is, in the aspect of their marketing? What core focus do you believe they are conducting based on company info and advertising they have in the market today?

Reference no: EM133341196

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