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Introduction to Digital Marketing
1. Using the information in the book and in the Digital Marketing , explain the concept of digital marketing and what it involves? How is it different from e-commerce?
2 The book discussed 5 types of online presence: transactional e-commerce sites, service-oriented relationship building or lead-generation web site, brand-building site, portal or media site, and the social network or community site. Discuss the purpose of each web site.
3 Find a website that represents each of the 5 types of online presence mentioned in the question above. Take a screenshot of each example and paste it into the answer and explain why it can be classified as one of the types of online presence. Do not use the examples provided in the book.
4. Explain the following digital marketing objectives: sell, serve, speak, save, sizzle. Which do you feel are the two most important objectives? Why?
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Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
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