Introduction the roomba faced little to no competition

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Assignment:

During its initial introduction, the Roomba faced little to no competition, allowing iRobot to define pricing and capitalize on the lack of alternatives. Infomercials were employed as promotional tools to showcase the product's simplicity and worry-free usage. However, the absence of competition also meant a high price point, making it less affordable for most middle-class families.

Reference no: EM133646506

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Introduction the roomba faced little to no competition : During its initial introduction, the Roomba faced little to no competition, allowing iRobot to define pricing and capitalize on the lack of alternatives.

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