Introduction of the company samsung smart phones

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Reference no: EM133559010

Assignment;

1. Give a short introduction of the company "samsung smart phones".

2. Provide a short background to the 2 main competitors to samsung smartphones.

3. Identify Samsung Smartphone company strategic positioning using Ansoff matrix.

4. Identify samsung smartphones company strategic positioning using the BCG matrix.

4. Analyse the firm current strategic stance using Ansoff's matrix.

5. Analyse the firm current strategic stance using the BCG matrix.

6. Recommend changes to the firm's strategic stance for both matrix.

7. Justify the proposed changes and Identify 2 possible responses the firm's competitors might take.

8. Propose a Conclusion in context of proposed strategies.

Reference no: EM133559010

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