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A well written marketing plan upon which an organization can execute is the concluding project for this course. Your marketing plan will be based on a real life, publicly traded company. You will take on the role of CHIEF MARKETING OFFICER for this company. In your new "job" you will conduct a SWOT analysis based on public information, develop a list of ORIGINAL marketing recommendations, and selecting one recommendation, write implementation plan, including follow up metrics. You may consider a marketing plan on any of the following topics
This is NOT a research paper that documents the current marketing activities of your target firm.
The assignment is to be completed in POWERPOINT, as most organizations today use this format for marketing plan communication with management. A template and rubric have been attached as a resource.
PHIL101-1701A-01: What are the similarities and differences between both companies regarding their corporate social responsibility efforts? What positive strides are both companies trying to make with their corporate social responsibility efforts?
What is the intensity of supplier power-high, medium, or low-within the smartphone industry? Explain your answer using the Rivalry Strategy Tool.
Assume that the economy is currently at potential real GDP. Which of the following would put the economy in an inflationary gap?
Your company has a well-advertised whistle-blower hotline. What do you do?
In a small group, research a company and construct a growth-share matrix of the company's products, brands, or strategic business units. Recommend a strategy for each unit in the matrix.
Identify the various cyber crimes that would apply in a business setting? Provide a scenario by way of example that will demonstrate to your colleagues a situation that might occur and explain how it should be managed to protect the business.
Is globalization a good move for the company? What is your rationale behind this decision? What geographic location should be a target for global expansion? What background information can you provide to support this decision?
HTML is usually attached to webpage development, giving instructions to a web browser on how to display the webpage, how does it work with mobile development?
With the following demand curve, P = 63 - 5Q and a cost structure given by the following cost function, C = 10 + 3Q, determine: The revenue-maximizing level of output.
Discuss the characters' relationships with the land from the Hunger Games. Are these relationships reflective of Appalachian culture?
In this final paper, you will draw upon knowledge gained in this capstone class and also other classes you have taken in your degree program or elsewhere. You will select two of the following concepts that represent key concepts related to the key ..
When Cheryl Smith, the new CIO, arrived at WestJet, she was asked by the CEO to advise whether the company had adequate IT or not. What aspects of the WestJet IT situation did she assess in order to respond to the CEO's concern?
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