Introduction about the role of sustainability

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Reference no: EM13730565

- You are expected to critically analyse an academic article related to Sustainability using 15-20 authoritative references.

- Academic article must be from a journal listed on the Social Sciences Citation Index and published either in 2013 or 2014

- See list of eligible journals:

- Example of article you could choose to analyse (you aren't allowed to do this particular article)

Michael Porter and Mark R. Kramer (2011) ‘Creating shared value:

How to reinvent capitalism and unleash a wave of innovation and growth', Harvard Business Review, January-February, p 63-77

- Introduction about the role of sustainability in Marketing and Management (relate it to the journal article to explain the aim of the essay and use a few references)

- Identify at least 5 key points from the journal article

- Discuss each key point in order by using good sources of reference (journal, books, other articles..,etc.)

- Critically assess the points as made in the journal article. Whenever you give your opinion, support them using references

- Conclusion: The future? Improvement? Did the journal article hit the target, could it have been improved, what more could have been said, etc

Reference no: EM13730565

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