Introducing the hilton hotels to a different country

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Reference no: EM133453278

Assignment:

Assess the viability of introducing the Hilton HoTELS to a different country, (DENMARK) outside of the UK, where they do not currently operate, using the SOSTAC framework. Although each element of SOSTAC will be presented separately, they should be clearly linked to give a comprehensive overview of the plan. Each of you will lead on one of the three tasks, below.

Task one (Student one).

Time allowed: four minutes. Present the following SOSTAC elements: Situational analysis based on the macro environment of your chosen country

Objectives

Task two (Student two). Time allowed: four minutes. Present the following SOSTAC elements: Strategy Tactics- focussing on Place, Price, Product/ service and Promotion, incorporating one or more of the following approaches

• Standardisation

• Adaptation

• Glocal

Reference no: EM133453278

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