Introducing product or reinforcing brand

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Reference no: EM132197447

1. If you watched the Super Bowl, discuss which commercials were the most effective at selling/introducing a product or reinforcing a brand? Which commercials didn't work? Were there some where you remember the commercial but not what company/product it was advertising?

2. A 30-second ad on the Super Bowl cost $5 million this year. What products/companies do you think should consider investing in a Super Bowl ad? Name specific industries and define their target markets in terms of demographics. If you were a marketing manager considering spending $5 million on such an ad, what would you be hoping to accomplish?

Reference no: EM132197447

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