Reference no: EM133203179

For each of the following four scenarios (a) to (d): Identify whether primary or secondary data is required. If secondary data is required, identify the type of secondary data (popular, academic, government, or commercial) you would suggest and why. If primary data is required, identify the research design (i.e., exploratory, descriptive, or causal) you would suggest and why. If you identify an exploratory (qualitative) research design is the most appropriate, explain whether you would use focus groups, in-depth interviews, or projective techniques and why. For each response, ensure you clearly indicate each part by starting with an (1), (2), (3), and (4).

(1) Awfully Chocolate is introducing a new hot chocolate powder to Singapore supermarkets and are not sure what price it should be. They need to test consumer responses to proposed prices.

(2)Brandy Melville is considering introducing a wider range of clothing sizes in response to their one-size policy controversy. They want to know consumers attitudes towards introducing bigger sized clothing.

(3)The owner of a local dumpling restaurant would like to determine if it is feasible to open a new store in a new location. They want to know the size of the market, availability of distributors, and consumer profiles.

(4)The marketing department at Viagra want to understand why their sales are decreasing in the US market. They wish to understand consumers attitudes towards their product and their intentions to purchase it.