Introducing a new product category

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Reference no: EM133501602

Assignment:

Advertising objectives can be classified by their aim: to inform, persuade, or remind

•Informative advertising

Used heavily when introducing a new product category and when the objective is to build primary demand

•Persuasive advertising

Becomes more important as competition increases and a company's objective becomes building selective demand

Some persuasive advertising has become comparison advertising, which compares one brand directly or indirectly with one or more other brands

Advertisers should use comparative advertising with caution

All too often, such ads invite competitor responses, resulting in an advertising war that neither competitor can win

•Reminder advertising

Important for mature products because it keeps consumers thinking about the product.

1 - Choose a Hotel brand and find one advertising piece (on their website, youtube, social media pages) that illustrate each type of advertising objectives.

2 - Post on this Discussion Board and share the pictures, videos and links to each type of advertising piece you share.

3 - Also, make sure to check on your colleagues' contributions and comment on them as well.

Reference no: EM133501602

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