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Kylemme Inc., a fast moving consumer goods company, introduced a new range of herbal body wash, Ayushower. The management of Kylemme decided to distribute flyers of the product to consumers at a supermarket. This decision was taken to analyze consumer response toward Ayushower. Also, the company appointed sales people to record the purchases of customers who had read about the product. In this scenario, Kylemme has adopted _____. a. traditional test marketing b. virtual marketing c. scanner-based research testing d. simulated market testing
What appears on the screen when you place the mouse pointer under text that was corrected by AutoCorrect? Which button do you click to show formatting marks in a document? The first time you save a document, which dialog box appears? What happens whe..
Define the current ratio and return on assets ratio. State what financial management problem each of these financial ratios could be used to identify. What would be a good benchmark to use for each of these financial ratios?
Suppose a company has net income of 1,000,000 and a plowback ratio of 40%. There are 50,000 shares of stock outstanding. The company plans to increase dividends by 22% each year for the next 2 years and apply a 2.25% growth rate to dividends each yea..
A bank has decided it must raise external capital. Discuss the advantages and disadvantages of each of the following choices: a. Subordinated debt at 7.7 percent b. Preferred stock at a 10 percent dividend yield c. Common stock
The contract currently sells for $8,000. Find the annual percentage rate of the contract.
Summarize the types of details would you present to the board of directors finance committee when seeking approval for a new fiscal year budget?
Drogo, Inc., is trying to determine its cost of debt. The firm has a debt issue outstanding with 12 years to maturity that is quoted at 105 percent of face value. What is the company’s pretax cost of debt? If the tax rate is 35 percent, what is the a..
A bank is required to maintain an average daily balance at the Fed of $700 million. On the first day of the maintenance period it maintains a balance of $750 million, the next two days it maintains a balance of $725 million, What does its balance at ..
Mr. Pitkin bought a farm and promised to pay $5600 in 7 years with 8% simple interest and $9075 in 15 years with 9.25% simple interest. Later, Mr. Pitkin met with the lender requesting to pay $5650 at the end of 5 years and to make a final payment at..
How do you find the value of a bond, and why do bond prices change? What components make up the yield-to-maturity? What are the benefits to a company from including a call provision? What are the costs?
How much more is a perpetuity of $1,000 worth than an annuity of the same amount for 20 years? Assume a 10% interest rate and cash flows at end of period. A firm has revenue of $50,000, the cost of goods sold is $23,000, other expenses (selling and a..
Focus on identifying the underlying assumptions made in the case and view it from a finance / economic perspective.
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