Introduced a new personal communicator

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Reference no: EM133319706

Assignment:

Suppose Dell introduced a new personal communicator priced at a significant premium over competing models. Initially, Dell will concentrate on the business users but the firm plans to reduce the price later and capture a share of the consumer market. This pricing policy of beginning wiht a high price and then moving to a lower price is called:

a. penetration pricing policy

b. life cycle pricing polich

c. product differentiation pricing policy

d. skimming pricing policy.

Reference no: EM133319706

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