Introduce the importance of womens safety

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Assignment:

We have decided to focus our campaigns purpose on the UN sustainability goal of gender equality. With the intended commercial impact of raising brand awareness. X-runner will aim to launch a new line of clothing, including the campaign slogan we will further talk about, alongside a social media competition, that introduces the importance of women's safety.

Behaviour Objective

Improve female safety whilst out running through organised runs in groups or pairs
The influx of social running groups/communities (measurable behaviour)

Knowledge Objective

Inform runners on ways in which they can protect themselves and feel safe when out running or in general (ie. safest time of day, routes to stick to/ avoid)

Belief Objective

Runnings in groups drastically reduce the likelihood of being targeted (Strength in numbers)

How to expand on this?

Reference no: EM133318904

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