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Assignment:
Learning Objectives:
Discussion:
One of the underlying frameworks for the text is the expanded marketing mix for services. Discuss why one of the three new mix elements (process, people, and physical evidence) is included. How might each of these communicate with or help to satisfy an organization's customers?
What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement.
Identify and explain the placebo effect's function in each step of the scientific method: observation, hypothesis, experimentation, verification.
Prepare a brief proposal of 400-500 words that illustrates how a SWOT analysis can help reposition your selected product. Perform a SWOT analysis on your company and brand. Write a positioning strategy for your brand
Marketing and Services Marketing theory as well as concepts learnt in class to the analysis of a selected business and then to make recommendations for areas that require improvement.
Choose a company in your local area. Develop a list of five companies among the best in class in their industry and the best of the best.
Thermometers play a role in the kitchen to reduce the possibility of the contamination of food products and possible food poisoning outbreaks. Please identify some potential situations in which the thermometer would be useful in this case.
Choose an international company and one of the company's products and give the background of the company and why you chose the product.
Offer for Ello(10 grades): 1- Problem. (2 grades) 2- Solution. (2 grades)
Compare an inside sales force and an outside sales force. Why might a company have both?- Discuss how online, mobile, and social media tools are changing the selling function.
Theoretical Analysis: Use semiotics to understand how your ads work within the social, political, cultural and historical contexts.
Evaluate the sources you've used in your paper according to the criteria outlined in this chapter. How would you determine trustworthiness?
This is your final IMC plan. You will use content from the first 4 Individual Projects to complete the submission. Broadcast Advertising, Print Advertising, Outdoor/Out-of-Home Advertising, Sales Promotion, Direct Marketing (traditional), Interactive..
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