Reference no: EM13967789

Your Case Project is based on McDonald's Company it was developed by Professor Jamal Shamsie, Pace University and published by Dess, Lumpkin and Eisner "Strategic Management: Text and Cases" Textbook 4th edition, McGraw Hill, 2009.

The Case represents real facts experienced by McDonald's Restaurant turnaround strategy that was working but the firm still faced a rapidly fragmenting market where changes in the tastes of consumers have made once-exotic foods like sushi and burritos everyday options.

The case should be approached and written in a "Case Analysis" format. Attached is a link called "Case Analysis Process" which will guide you as to how to prepare and write this case study.

Your case should include:

A- Introduction of the Case

B- Statement of the Problem / Identify Problem

C- Conduct Strategic Analysis

- Issues related to the case

D- Propose Alternatives Solutions

E- Make Recommendation / Select Appropriate Solution

This case should be written in APA Style of Writing and no less than 5 pages in length. Not including cover page and reference pages. The elements for your case analysis and development from A to E should be titled and underlined throughout your paper.

Attachment:- Attachments.rar