Introduce new special k plus cereal brand extension

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Reference no: EM133296639

Assignment:

Kellogg's Milk Carton Package Stresses Cereal's High Calcium Content

Below is a link to see what the package looks like as well as a story in a trade publication.

When Kellogg's introduced its new Special K Plus cereal brand extension with added calcium, it also attempted to sell it in a milk-carton-shaped box to reinforce the calcium idea. Given Kellogg's was launching this new product in highly competitive markets, time was of the essence to roll it out and the issue of product use testing was at hand.

What do you think would be the biggest concerns, or unknowns, that might be uncovered using product use testing?
Using the list of product use testing decisions given in this week's chapter, make recommendations as to how some (or all) of these could have been product use tested by Kellogg prior to launch.
Which is the ideal product use test if Kellogg put this product through its paces and thoroughly evaluated by the end-user?

Reference no: EM133296639

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