Introduce new model to the market

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Reference no: EM132624307

Imagine that you have been hired by an automobile manufacturer to help introduce a new model to the market. The organization wants you to conduct a survey with potential customers.

Tasks: 

Propose a plan to the car company. Your plan must include:

A brief summary of the automobile (you may select a vehicle of any type),

The target population for the research (and why they are a suitable population),

How (process) you will conduct your data collection,

What you will ask (e.g., design a questionnaire with at least ten questions), and how you will measure responses (i.e., type of scale and why it is appropriate).

Reference no: EM132624307

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